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Tidy Cats Breeze

A missing product. A new perspective.

3D production · Compositing · Finishing

THE PROJECT

When the physical product couldn’t make it to the shoot, a digital one opened up the possibilities.

BEHIND THE WORK

Turn a constraint into creative freedom.

Supply-chain issues kept the physical Breeze system off set. A fully 3D product, composited with a live-action cat, made the film possible and opened up cinematic angles nearly impossible in live action. My work at Resource covered 3D production, compositing, editing, and finishing.

A closer look at the pellet system.
A digital close-up of the absorbent pad system.
Showing how the pad system works.
A live-action cat integrated with the digital product.
The Breeze system presented with a live-action cat.
A cutaway view reveals the product layers.
Pellets in motion illustrate the refill system.
The product family and final composition.
Tidy Cats Breeze — visual detail 9
Tidy Cats Breeze — visual detail 10
Tidy Cats Breeze — visual detail 11
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