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Stories & campaigns

Florida Power & Light / Mascot

A little character. A world of personality.

Character design · 3D animation · Visual development

THE PROJECT

An owl mascot brought to life through expressive animation, layered feather details, and a playful reveal from its shell.

BEHIND THE WORK

Build a character worth meeting.

A simple egg becomes an expressive owl through movement, timing, and a gradual reveal. Blue and teal feathers, oversized eyes, and round glasses give the character a distinct personality. Supporting studies explore its shape, accessories, and poses across different stages of development.

A detailed blue and teal owl with round glasses
A teal egg before the character reveal
Orange feet emerge beneath the egg
The owl peers through the cracked shell
The owl prepares to emerge from its shell
The shell lifts to reveal blue and teal feathers
The owl stands fully revealed
The owl blinks during its animated performance
The owl faces forward at the end of the reveal
Owl eyes and feet emerging from an egg
An early owl character with broad feather shapes
A geometric owl character with layered blue feathers
The owl holding a tablet and wearing headphones
A tablet-holding owl character variation
The owl sitting in a nest with colored eggs
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