← ALL WORKStories & campaigns
SMRT Columbus
A city’s possibilities, brought into view.
3D animation · Explainer storytelling · Motion graphicsTHE PROJECT
An animated city makes ideas about mobility, infrastructure, and opportunity easier to picture.
BEHIND THE WORK
Connect the system to everyday life.
An animated city connects mobility and infrastructure to everyday life, from transportation to education and healthcare. Vivid vehicles, clear diagrams, and color-coded labels stand out against a light architectural backdrop. A shared city model keeps the different subjects connected.
