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Product experiences

Tidy Cats / Free & Clear

A small detail. A bigger product story.

Product visualization · Animation · Compositing

THE PROJECT

A short product film moves from the package to a close-up visualization of its activated-charcoal feature.

BEHIND THE WORK

Bring the invisible into view.

A cat and product introduction leads into a close-up visualization of activated charcoal. Soft green surroundings, simple typography, and focused camera views keep the feature demonstration clear. The final composition returns to the packaging, connecting the detail to the larger product story.

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