← ALL WORKStories & campaigns
White Castle / Chicken Rings
An appetite for the unexpected.
Visual effects · Product imagery · Campaign storytellingTHE PROJECT
Chicken rings become the stars of a playful trip through space before the story lands back in a restaurant.
BEHIND THE WORK
Take a familiar product somewhere new.
Oversized chicken rings, an astronaut, and a space station turn a familiar food into a playful cosmic adventure. Detailed textures ground the exaggerated scale. A return to live action carries the visual joke back into an everyday restaurant setting.
