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White Castle / Nana’s Freedom
Tradition with a twist.
Campaign storytelling · Typography · Food imageryTHE PROJECT
A warm tabletop setting, food close-ups, and an unexpected character moment shape this White Castle film.
BEHIND THE WORK
Give the story a little surprise.
Family photographs, a carefully arranged table, and food close-ups create a warm opening. Bold typography brings the menu into focus before an outdoor scene with Nana and an ice castle adds a surprise, connecting product presentation with playful character storytelling.
